Strategic Response of European Airlines to Market Dynamics: A Comparative Analysis

major European airline incumbents are facing a number of challenges as they adapt to the changing competitive landscape. However, by adopting a strategic framework that focuses on long-haul routes, cost reduction, hybridization, geostrategic positioning, and aggregation, major European airlines can improve their competitive position and achieve sustainable success.

An analysis of air market trends in Europe. The Alitalia paradox: any solution?

Title An analysis of air market trends in Europe. The Alitalia paradox: any solution? Author Riccardo Toso Abstract The following study wants to analyse the economic and managerial causes which have affected Italian carrier, Alitalia, in the last years. From the niche literature, some further evidence on its economic impact is provided: why the air […]

Sell it, close it or restructure it? Scenarios of  the extraordinary administration of Alitalia

Author Ugo Arrigo Abstract The aim of the study is to analyse the prospects for resolving Alitalia’s crisis and to assess the various options of the government and of the company’s administration. There are three possible outcomes: the first is to sell Alitalia, the second is to close it, and the third is to restructure […]

Alitalia and the Italian airline market over the period  2004-2016

Alitalia and the Italian airline market over the period  2004-2016 Ugo Arrigo, Andrea Battaglia, Giacomo Di Foggia Abstract This paper summarizes the characteristics of the Italian air transport market in the period 2004-2016 and the role played by Alitalia. It also analyzes the main industrial and economic results of the national carrier, comparing the costs […]

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top